Heist Craft

Heist Craft

When the crowd say 'fund', Erect one!!

The BarPosted by Adam Wed, August 09, 2017 12:58:48

When the Crowd say ‘fund’, erect one!!

So, a massive thank you to all our friends, new friends, family, customers and private investors who have helped us raise a massive amount that means work can now start on the brewery that will be on site at Heist. A massive thank you also goes out to the facebook and twitter haters that inadvertently raised our profile with their bitching and moaning nearing the end of our campaign which boosted it by another £4,000……..so yeah, thanks!! (Middle finger emoji) This revolved around the crowdfunding pledge names which were ‘apparently’ phallic in nature (We hadn’t noticed) which some didn’t find appropriate nor funny, and labelled them crass and crude, as well as labelling our investors moronic, all I can say is it’s a good job you’ve got to know us and you have a sense of humour.

It was a slow start with the crowdfunding and we could feel the hesitancy from some of our customers, when the crowdfunding site was slowly climbing and remained on £3,500 for quite a long time, as to whether or not the brewery would actually go ahead. This was however all part of the plan, as, as much as we knew our customers would support us through this we were under no illusion that we would raise £30,000 purely from our customers, as that is a lot of money to expect people who have known us less than 3 months to part with, and we were always looking to boost this with the aid of private investors and local businesses, which we managed to secure, many of whom wish to remain anonymous, but a huge thank you goes out to Tony and the guys at Buckingham Insurance who contributed a large amount to our campaign. A big thank you to the Parish council and other local council officials for ignoring our direct emails to discuss potential funding options after being informed they had money available for such projects……obviously not this one! However, you guys did contribute, and more than we expected, the response we received from our customers was huge and we really appreciate every penny that was donated throughout our campaign especially now that we are looking at installing our brewery with approximately £25,000.

This has changed from our original investment requirement 1. Due to lack of support by local bodies but 2. Because we have now made the decision not to seek European funding due to the fact we are looking at getting second hand equipment and this apparently means that unless you’re buying brand new equipment (Which we priced up between £50k and £70k) you have to dance like a circus bear and jump through hoops like a malnourished lion (Does this metaphor still happen in real life?......apart from China) Under the European funding we have to wait 60 days for our funds to be agreed when we send off our application, however this means that the second hand equipment may not be available at the end of those 60 days, and we’re not allowed to put a deposit down as this can be seen as being able to afford the equipment out right, and if they find out you have placed a deposit they pull the funding. So, we would have been stuck in the rut of applying again and again and hoping that the equipment doesn’t sell elsewhere in the 60 days which could have gone on for years, now call me pessimistic but when I mentioned this it didn’t appear to be a problem, which surely is like placing a winning scratchcard on the notice board in tesco’s and expecting it to still be there in 6 days never mind 60. So needless to say we have decided against this route and instead are once again looking at doing the majority of work ourselves so that we can fulfil what we have promised ourselves and our customers.

The good news is work has started……with or without builders, I mean we’ve only asked 4 to come and give us quotes of which one has turned up, do these people not want work? (they’re about as reliable as a condom made of sugar paper)

We are looking at second hand breweries up and down the country for the most suitable and practical one to fit into our space and here is what we need to do to get the brewery up and running between now and November:

- Purchase a brewery and all vessels, ideally full set up

- Install of brewery

- Have the floor covered in concrete resin

- New glass doors between bar and brewery

- High security doors installed to external

- Walls to be plastered

- Waterproofing

- Stainless steel wash area

- New sink and rest of plumbing installed

- 3 Phase electric and rest of electric work completed

- Acrylic walls added for additional waterproofing

- Cellar cleaned out

- Cooling facility installed

- Ramp installed for cellar cool room

- As well as all the work in the background regarding the relevant licences etc

Contrary to popular belief (And our previous misconception before getting into the industry) it’s not just a case of buying a brewery, putting it in your space and off you go, it’s going to be a busy few months. I bet you thought we just sat around all day tasting new beers, well, that’s only 80% of our day!

So as you can see we have a lot to do, and oh how we love to set ourselves unrealistic targets, but we have every intention to have the brewery up and running in November which gives us less time than we had to get Heist up and running so wish us luck. (sad face emoji)

This by the way is at the same time as trying to run a successful business, brew our own beers off site, launch a successful campaign to get our beers out to the UK, setting up a portable bar franchise and eying up our next property as well as other business ventures which will be announced soon enough (Everyboday say ‘Ahhhhhhhh!!’)

If you didn’t get chance to support us through the crowdfunding you can still support us by coming along at every opportunity and keeping us busy in the bar. We also have a number of events coming up where you can support us by coming along, plus we’re giving you some bloody good reasons to so why not:

Saturday 12th August – Heist and Raw Cherry IPA (6%) ‘Overpr’Heist’ launch with limited edition ‘Rawheist’ pizza – Cherry IPA sausage, Beer cheese, tomato and herbs. There may also be another very special beer on draft!

Sunday 27th August – BREWDOG takeover, some very special beers lined up on draft, The gravy Train provide the food, Hay bale hoedown inside and out, merch stall and Brewdog Punks here to educate…..this is going to be massive!

Saturday 16th September – OKTOBERFEST – The fantastical German celebration of beer, with 5 awesome German beers on draft available in 2 pint steins, Bavarian decoration throughout, bierkeller tables and benches fancy dress items to give away to help everyone celebrate, traditional oompah music, Bratwurst sausage vendor and the very special treat of me and Dan in Lederhosen (No jokes they’ve been bought). And we’re open until midnight. Anyone else coming along in Oktoberfest fancy dress receives a free drink on arrival, let’s make this a great event

Finally, with events in mind we are now looking for gift vendors for our Christmas market so if you have a business, local or otherwise and think your products would go down well at the Christmas market then message us through facebook and we can add you to the shortlist (12 spaces available)

We have many others planned and you will start to see more of Heist around Clowne at other events as we like to get ourselves about.

Still going strong……..

Heist

#Ballsdeepincraft

Pissing people off since 2016



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The Wolf of Wallsheep

The BarPosted by Adam Wed, July 05, 2017 16:25:09

The wolf of wallsheep…….

3 months in (12 weeks) and we have surpassed or met certain expectations on our longevity in Clowne………Yay!! Lets throw a party!!

Saturday 8th July we will be open for the full duration of our license opening until Midnight and serving until 11.30pm for all our loyal customers (You will need to be in before 10pm though), so we are basically offering you a lock in to help us celebrate the massacre of negativity.

The good news is we’re still going strong and are only getting stronger each and every week, no matter how much negativity we are facing from people who haven’t even stepped foot in Heist, and it is great to hear what people are saying about us to friends and family that are also visiting as a result. We have seen an increase in new customers for the third month running and now have consistent regulars that have sold their homes and moved in to Heist (The offer’s there guys)

What isn’t helping is people passing comment without actually coming to see what we’re like, or to taste the ‘weird’, ‘shit’ or ‘not carling’ products that we have on offer which are just some of the smaller comments passed.

Here are some of the things we have heard over the past month:

“The owners are wankers” – We are wankers but this is opinion not fact, there are plenty of ‘wankers’ in our opinion in other shops and businesses, especially in customer service roles in Meadowhall stores but you all still shop there because they’re selling the brands you like and know. But what makes a wanker? Someone please tell us as our customers seem happy with our wankerish attitudes, whatever that may be? (Confused emoji face) The problem is we don’t and won’t have any of the brands you know, our customers like the idea of experimenting with the 100’s of different products we have on offer as to put it frankly they’re bored shitless of drinking the same product day in day out, come on people live a little, who knows, next year you may venture to Magaluf instead of Benidorm……exciting times!!

“They’re ripping people off” – Bored of justifying our prices, but here we go again…….Some Maths:

Our prices

£6 for a pint of 8.6% Double IPA which is £192 for a 30L Keg, averaging £3.80 to buy in per pint leaving us with around a 40% mark up, if that!

Branded product

Carling 4% Lager which is £173 for a 100L Keg (Already less to buy for more than 3x the beer), averaging 93p to buy in per pint which is being sold on average for £3.30 a pint meaning a 300% mark up. So if other places worked on our 40% mark up, a pint of carling should be £1.36

Now look at the percentage of the beer. How many pints of Carling would it take to get as pissed as what 2 pints of 8.6% would get you? A saving of £1.20, so we’re actually saving people money……….That’s some MoneySavingExpert shit right there…..

Not expensive just a far more superior product that’s brewed using an art form and quality produce and not a machine capable of brewing hundreds of thousands of litres at a time with no thought process. Also the price difference to make should highlight the quality of

the products used to make.

Anyway I’ve bored myself with that so moving on…….

“They only sell crap beer” – Pffft!! We refer to the previous 2 points. If we only sold crap beer no doubt you’d be in here drinking it. We just don’t have what has been brainwashed in to people for many decades into being the brands that you should be drinking. We’re like Aldi, offering you something that you’ve never seen on a supermarket shelf before but you can guarantee once you’ve tried it, it’s better than what you’ve had before.

“They think they’re in a city centre” – We’re wankers remember not idiots, we know exactly where we are. Where does everyone like to go for a celebration or decent night out? a city centre! Why? Because it has decent bars! And what do you pay for a decent drink in a city centre? More than what you would pay at Heist, £2 more to be exact (£5.50 for a bottle of beer the same as our £3.50 bottle, and £9.50 for a large glass of wine) and how do you get to and from a city centre? £50 for a taxi there and back (If you can get one) and yet we put the city centre on your door step, again saving you money and you moan……Jesus, anyone would think you like to moan about anything?

“Do you know that bar Heist in Clowne, they’re saving us money, how dare they”

We have tried to bring a city centre atmosphere to a rural area that would otherwise have to travel to enjoy the kind of atmosphere we are offering

We rely a lot on word of mouth, and if people are happy to listen to others rather than come in and try it for themselves then more fool you, we’ll carry on growing and the world will keep on turning without your invalid opinions but don't live a sheltered boring life, get out, experiment, do something different!

However if you’d like to lead your own life rather than listen to other people who haven’t visited then come on down and make up your own mind. Be a wolf not a sheep!

Saturday 8th July (This Saturday) Heist Lock in. Be there!



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Oooooh i heard it through the Grapevine!

The BarPosted by Adam Tue, May 16, 2017 19:39:17

Little villages and communities love their gossip, we know this because between us we have lived in a number of them around the UK, and Clowne is no different. Before we opened it was great to hear what people thought we were going to be, overhearing conversations in the street, passers by, in local shops and in Tesco…….all why we were portraying ourselves as workers and not owners. We were a real talking point! A brewery, a restaurant, an extension of the gym……..where do these rumours start?

Are they malicious?

Has someone taken it upon themselves to just decide what it's going to be?

Is it just small minded people not getting the full information before passing on as fact?

Chinese whispers got out of hand?

Whatever it may be, we have now realised we have somehow managed to start our own rumour which we find hilarious. 4 weeks ago when we opened we had a number of conversations with many different people who referred to us as ‘just what Clowne needs’ (see previous blog, it's a good read) and as part of these conversations we said that another thing that was needed in the area was a big restaurant to help bring people to the area, further to this we also mentioned we had a number of contacts in the food industry that we were trying to coax into buying the glass fronted building on the opposing corner (I think it used to be a car parts place?) to turn it into a restaurant.

4 weeks later and we are now being told that the glass fronted building on the corner ‘IS’ going to be a restaurant……..is it?

If it is then that is great news for us and the area and we have somehow managed to tempt our own fated rumour, but I can't help but think that this is all it is, a rumour!

I really hope it isn't just a rumour as the area is only getting better and something like this can really bring in further custom from the surrounding areas to benefit other businesses as seen by No4 Café and more modestly, Heist. Helping us to achieve our Donald Trump Esque campaign quote, in ‘making Clowne great again’.

One thing we need to try and change is people's mindset…..it was only this weekend we were asked, ‘Why Clowne?’ To which we replied ‘why not?’ To be greeted with the response, ‘because it's a shithole!’, this came from someone who was proudly stating that they come from this shithole. Why would you be proud of that fact? Why would you not want better for yourself and the area that you live in? This person then went on to moan about the prices and state they preferred the other drinking establishments, which is fine by us, each to their own but this opinion needs to change, not about us but about the area. You can't moan about the area, the shops, the pubs, the availability of local conveniences when you promote it in such a way. No wonder businesses don't want to come to the area if they think it's a shithole, have some pride in your heritage, your village and most notably, yourself!

Whatever the glass fronted building opposite is going to be please don't let it be another takeaway, for fuck sake, with several on the high street already and one on the way (fact by the way, not rumour) there surely can't be enough of a customer base in Clowne to keep them all afloat? How are these accepted businesses helping trade? Clowne may as well close its gates other than a road into Tesco and Aldi during the day as it's a ghost town.

With this in mind and recent local elections, should we not be asking the councillors what they intend on doing about vacant buildings and promoting business in the area instead of leaving it to the people of Clowne who do actually care, as from what I can tell, they are either not interested or don't care about the area, but more about their ego’s as not one has been in since opening to support us, and we have not had one person into our new business throughout the election, either because they don’t want to, or they don’t even know that we’re here. Either way that is not good news….. After all what are they actually planning? How many broken lights they can erect for Christmas? I'm not surprised if the people of Clowne think it's a shithole, if the people who are running it have their heads stuck up their own shithole. More business means better Christmas lights……think about it?

Anyway speaking of Christmas (Here's the plug) Heist are holding a Christmas Market in December, (Heist not the council) for the people of Clowne. 6 food stalls outside, including German Sausage, Old Smokey which is a 5 metre train that serves smoked meats, plus a toastie wagon, wood fired pizza and a chestnuts vendor. 10 Gift vendors inside to pick up those last minute gifts including craft beer merch stalls as well as alternative carol singers and a celebrity guest.

Clowne needs to change but this starts with us, the people of Clowne.

#Makeclownegreatagain

(No Trump link or affiliation before anymore rumours start)

www.heistcraft.com



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Opening a can of worms

The BarPosted by Adam Wed, April 26, 2017 14:06:29
So..........

We've been open 3 weeks and what a cracking 3 weeks it has been for me and Dan. We need to thank all our friends, family and you beautiful people of Clowne, and the surrounding areas for making it a successful launch and supporting our gigantic bollocks move to leave our corporate jobs and follow our dreams. This launch would not have been possible had it not been for the friends and family who supported the renovation so big shout out to:

Gazza - Father, No1 butcher, piano clean and jerk champion, and all round talented painter in the dark
Sue - Mother, sustenance provider and tea lady
Lindsay - Father in law, Pythagoras and measurement extraordinaire and tool hire
Matt - Brother in law, multi talented tradesman, furniture maker whose party trick is putting 9" nails through his foot
Elliot (AKA Rumpel Stiltskin) - Nephew, proper grafter in winkle pickers
Pat - Demolition expert fashionista
Nicole - Spending time in the toilet (painting)
Mark, Gary, Jake - Part time concrete layers, not by choice, paid in bacon and beer Elphius Flux - magically talented furniture and upcycling experts
Dean and Daz - Homebar cellar install, THE most important install
CKP Electrical - Emergency lighting and external visuals
Marc - Egg on legs graphics and visuals
Matt Cockayne - Goo Design, artist
Tony and Karen Child - agreed to give us this opportunity and hotline for problems with renovation

And finally the most important people who without them me and Dan would easily be eligible batchelors......sorry I mean alcoholics, thinking about buying a cat, living off pot noodles in the flat above......Sarah and Kaz (loving partners......we think!)

Blood, sweat and tears have gone into this and it is our intention to give it our all in making Clowne the bustling place it once was and bringing people back to the village, giving people a reason to visit from surrounding areas, and locals a reason to leave their homes in the evenings and the weekends.

With mainly positive feedback we have had a few gripes about our prices and opening hours, so firstly, prices........compared to what? Compared to the commonly available, Carling, Fosters, Stella, Blossom Hill and Strongbow our products are overpriced, but that is the only local competition we are being compared against, so yes we are expensive, but our products are not mass produced and are sourced from mainly independent UK brewers who charge more for the time and effort in making, as well as kegging, distributing and let's not forget the provision of a quality product. you get what you pay for and considering the complaints about the prices, funnily enough no one has complained about the quality of the product.....coincidence? I think not.

Secondly, opening hours.......Me and Dan are currently Consuela the cleaner, Barry the Barman, glass collector and pot wash as well as Entrepeneurs running our craft business from the bar 7 days a week, 12 hours a day so give us a break for f*ck sake........No seriously, our early evening close was with the consideration of our neighbours as well as the fact that with later opening comes trouble, which is something neither us nor our neighbours probably want. Our products are stronger than your run of the mill cooking beer, which given longer to consume more means an early bedtime for most people anyway. However with that being said we have had some great people through the door providing a great atmosphere, and after speaking with a number of our neighbours to confirm our volume levels on an evening we have decided to extend our hours and open until 10pm on Fridays and Saturdays for your craft drinking pleasure.......you're welcome!

Finally, we have some fantastic and quite frankly unbelievable Tap Takeovers and collaborations with local and UK breweries lined up, so get yourself along, and if you haven't already been to visit us, then why the hell not, we are easily the best place in Clowne.

Visit us at www.heistcraft.com





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