When the Crowd say ‘fund’, erect one!!
So, a massive thank you to all our friends, new friends, family, customers and private investors who have helped us raise a massive amount that means work can now start on the brewery that will be on site at Heist. A massive thank you also goes out to the facebook and twitter haters that inadvertently raised our profile with their bitching and moaning nearing the end of our campaign which boosted it by another £4,000……..so yeah, thanks!! (Middle finger emoji) This revolved around the crowdfunding pledge names which were ‘apparently’ phallic in nature (We hadn’t noticed) which some didn’t find appropriate nor funny, and labelled them crass and crude, as well as labelling our investors moronic, all I can say is it’s a good job you’ve got to know us and you have a sense of humour.
It was a slow start with the crowdfunding and we could feel the hesitancy from some of our customers, when the crowdfunding site was slowly climbing and remained on £3,500 for quite a long time, as to whether or not the brewery would actually go ahead. This was however all part of the plan, as, as much as we knew our customers would support us through this we were under no illusion that we would raise £30,000 purely from our customers, as that is a lot of money to expect people who have known us less than 3 months to part with, and we were always looking to boost this with the aid of private investors and local businesses, which we managed to secure, many of whom wish to remain anonymous, but a huge thank you goes out to Tony and the guys at Buckingham Insurance who contributed a large amount to our campaign. A big thank you to the Parish council and other local council officials for ignoring our direct emails to discuss potential funding options after being informed they had money available for such projects……obviously not this one! However, you guys did contribute, and more than we expected, the response we received from our customers was huge and we really appreciate every penny that was donated throughout our campaign especially now that we are looking at installing our brewery with approximately £25,000.
This has changed from our original investment requirement 1. Due to lack of support by local bodies but 2. Because we have now made the decision not to seek European funding due to the fact we are looking at getting second hand equipment and this apparently means that unless you’re buying brand new equipment (Which we priced up between £50k and £70k) you have to dance like a circus bear and jump through hoops like a malnourished lion (Does this metaphor still happen in real life?......apart from China) Under the European funding we have to wait 60 days for our funds to be agreed when we send off our application, however this means that the second hand equipment may not be available at the end of those 60 days, and we’re not allowed to put a deposit down as this can be seen as being able to afford the equipment out right, and if they find out you have placed a deposit they pull the funding. So, we would have been stuck in the rut of applying again and again and hoping that the equipment doesn’t sell elsewhere in the 60 days which could have gone on for years, now call me pessimistic but when I mentioned this it didn’t appear to be a problem, which surely is like placing a winning scratchcard on the notice board in tesco’s and expecting it to still be there in 6 days never mind 60. So needless to say we have decided against this route and instead are once again looking at doing the majority of work ourselves so that we can fulfil what we have promised ourselves and our customers.
The good news is work has started……with or without builders, I mean we’ve only asked 4 to come and give us quotes of which one has turned up, do these people not want work? (they’re about as reliable as a condom made of sugar paper)
We are looking at second hand breweries up and down the country for the most suitable and practical one to fit into our space and here is what we need to do to get the brewery up and running between now and November:
- Purchase a brewery and all vessels, ideally full set up
- Install of brewery
- Have the floor covered in concrete resin
- New glass doors between bar and brewery
- High security doors installed to external
- Walls to be plastered
- Stainless steel wash area
- New sink and rest of plumbing installed
- 3 Phase electric and rest of electric work completed
- Acrylic walls added for additional waterproofing
- Cellar cleaned out
- Cooling facility installed
- Ramp installed for cellar cool room
- As well as all the work in the background regarding the relevant licences etc
Contrary to popular belief (And our previous misconception before getting into the industry) it’s not just a case of buying a brewery, putting it in your space and off you go, it’s going to be a busy few months. I bet you thought we just sat around all day tasting new beers, well, that’s only 80% of our day!
So as you can see we have a lot to do, and oh how we love to set ourselves unrealistic targets, but we have every intention to have the brewery up and running in November which gives us less time than we had to get Heist up and running so wish us luck. (sad face emoji)
This by the way is at the same time as trying to run a successful business, brew our own beers off site, launch a successful campaign to get our beers out to the UK, setting up a portable bar franchise and eying up our next property as well as other business ventures which will be announced soon enough (Everyboday say ‘Ahhhhhhhh!!’)
If you didn’t get chance to support us through the crowdfunding you can still support us by coming along at every opportunity and keeping us busy in the bar. We also have a number of events coming up where you can support us by coming along, plus we’re giving you some bloody good reasons to so why not:
Saturday 12th August – Heist and Raw Cherry IPA (6%) ‘Overpr’Heist’ launch with limited edition ‘Rawheist’ pizza – Cherry IPA sausage, Beer cheese, tomato and herbs. There may also be another very special beer on draft!
Sunday 27th August – BREWDOG takeover, some very special beers lined up on draft, The gravy Train provide the food, Hay bale hoedown inside and out, merch stall and Brewdog Punks here to educate…..this is going to be massive!
Saturday 16th September – OKTOBERFEST – The fantastical German celebration of beer, with 5 awesome German beers on draft available in 2 pint steins, Bavarian decoration throughout, bierkeller tables and benches fancy dress items to give away to help everyone celebrate, traditional oompah music, Bratwurst sausage vendor and the very special treat of me and Dan in Lederhosen (No jokes they’ve been bought). And we’re open until midnight. Anyone else coming along in Oktoberfest fancy dress receives a free drink on arrival, let’s make this a great event
Finally, with events in mind we
are now looking for gift vendors for our Christmas market so if you have a
business, local or otherwise and think your products would go down well at the Christmas
market then message us through facebook and we can add you to the shortlist (12
We have many others planned and you will start to see more of Heist around Clowne at other events as we like to get ourselves about.
Still going strong……..
Pissing people off since 2016