The BarPosted by Adam Wed, September 20, 2017 13:37:29 So.........
When we set out on our mission 5 months ago to set up our own business and bring craft beer to the people of Clowne, we also laid out our own mission statement for the bar, and that was to make Clowne great again. 5 months in and we can't say whether we are or not and i'm sure that opinion is different in some peoples eyes, but we're having a good bloody go at doing the right thing but the village with increasing positive feedback, excluding that of Price mark and queuing (We'll come back to this later)
2 major events of the year passed and we have brought people in their hundreds from: Clowne Bolsover Barlborough Stavely Renishaw Eckington Worksop Killamarsh Beighton Whitwell Cresswell Shirebrook Harthill Kiveton Tibshelf Alfreton Matlock Bakewell Dronfield Barrow Hill plus other different areas of Chesterfield and Sheffield.
This is what we actually know of, so please if you call in and you're reading this and we haven't mentioned your area, feel free to let us know. Its good to know, and also helps with the bank manager when explaining our customer reach when proposing new ventures (Oh yeah we've found out how to use actual emoji's this time but almost certain the metaphorical ones are better, i.e rolled fist and a water splash emoji)
Local customers inform us that this many people in Clowne was an issue many years ago and people from surrounding areas only came to Clowne for a fight, or at lest thats how the night ended up, well we can now confirm the people from the aforementioned areas are coming back to Clowne, but this time to have a good time and many of our customers have made good friends with people they had never even met before. Long gone are the neanderthal times, people are actually enjoying themselves without the need to punch someone in the face because they looked at them funny or bumped into them at the bar. This shit happens, and trust me there was plenty of bumping going off this weekend in an overcrowded Heist but the usual response is 'sorry' and get on with your evening and thats what people did, and what a mighty fine evening it was. We have had nothing but positive feedback regarding the evening and what we laid on. The band was amazing, the steins went down well, too well with some people who couldn't find their way out of the building at the end of the night, and the sausage went down a treat. (insert own innuendo here) The only negative came in the form of a queue that took 30 minutes to get to the front of, and there were a number of things that impacted this:
2 pint Steins take a lifetime to pour - Obviously not hosting an event with steins before this is something we couldn't predict.
Our till decided it was on go slow - Transactions via cash and card were slowed all night, we even rebooted but this didn't help.
People not knowing what they want when they got to the front of the queue - Now as much as we would like to take full responsibility for this, when you've been in a queue for 30 mins and still don't know what you want when you get to the front, what the fudge have you been thinking about in the queue?? Thats like queuing for a ride at Alton Towers and then deciding when you get to the front that you're not sure whether or not you should go on the ride and holding everyone up behind you.
Anyway we're bitching, the fact of the evening is yes we only have 2 members of staff that serve, however more staff, which a lot of people were quite forthcoming in mentioning, would not help the situation as all of the above would still bottle neck as they did with 2 staff, so more staff could have even made this worse. More staff is definitely an option for the future months, but we have only been open 5 months, this is not a long time at all, and we are still growing in terms of custom so no doubt Heist will get even busier but until we can forecast and predict customer volumes this will remain the same as we are trying to run a viable business, not just a pub/bar. We are currently self funding the install of a brewery so our outgoings need to remain minimal for now, and once this is up and running in November then yes we will need more staff but until then please bare with us. Because, lets face it, where else does what we're doing?
With this being said we do have a new member of Staff who is being trained in everything bar work.......Please Welcome Olivia Jade Haslam......Embarrassing picture to follow. Olivia has been with us for nearly a month now but we needed to make sure she could put up with me and Dan before confirming her as a permanent fixture, but she's here to stay. Starting with the smaller tasks of glass collecting, cleaning and stocking up she will move on to other tasks soon enough, including serving, we just need to make sure she knows the products as well as us 2, otherwise we are offering nothing better than any other pub around here.
As well as this we are implementing a number of adjustments that will help reduce the queue and the speed of service until then so we are still thinking about you and taking notice, we're not just stood there laughing about the fact you've been stood in a queue for 30 mins, however with that being said many people did comment that the queue was worth the wait with the quality of the drink so thats a bonus, it could have been worse, there could have been Carling or Fosters waiting for you at the end of that queue!
Finally, we had a few comments about the time we stopped serving, 11pm, after saying it was a lock in! it was a lock in as we still remained open until 12 but we have to look at it from a business point of view depending on how the night is going. We decided to stop serving at 11pm for the health of our customers and the benefit of our neighbours. Here's an equation to show you how this is determined:
Volume of customer = Alcohol & food consumption Duration of alcohol consumption
We were collecting in a lot of full pints and Steins and half drank drinks which suggests that people have had enough, only confirmed by the video evidence received the following day of how some people went home, and it wasn't pretty. Contrary to popular belief we're not just out to get your money and if stock is being wasted, rather than serve more that could be wasted we decided to stop serving, and if anything saved you some money! Also as much as you think you're sober, you can't hide a slur.......you're mind tells you you're speaking normally but your body won't let you, its fact!! So when you come in saying you weren't drunk and felt fine, your gurning told a different story, and when you think you're leaving the premises quietly, you're not!
Hopefully a 30 minute queue hasn't put you off returning as this will not be the case at every event, it just couldn't be helped on this occasion but we thank you for baring with us on the evening and we can't wait to have you again, so to speak!
The next event is in October and will run Friday 27th, Saturday 28th and Sunday 29th October which is a Tap takeover, meet the brewer with Beer Ink from Huddersfield. These are the guys that brought you Starbeer, the imperial peanut butter, chocolate and caramel stout, and we are pleased to announce we will be brewing a collaboration beer with them which will be a halloween themed stout. As well as this there will a quirky edition to the weekends activity that I can't say has ever happened around here before, but we'll see how it goes down, all we will say at this point is that 'you may feel a little prick!'
So, a massive thank you to all our friends, new friends,
family, customers and private investors who have helped us raise a massive
amount that means work can now start on the brewery that will be on site at
Heist. A massive thank you also goes out
to the facebook and twitter haters that inadvertently raised our profile with
their bitching and moaning nearing the end of our campaign which boosted it by
another £4,000……..so yeah, thanks!! (Middle finger emoji) This revolved around
the crowdfunding pledge names which were ‘apparently’ phallic in nature (We hadn’t
noticed) which some didn’t find appropriate nor funny, and labelled them crass
and crude, as well as labelling our investors moronic, all I can say is it’s a good
job you’ve got to know us and you have a sense of humour.
It was a slow start with the crowdfunding and we could feel
the hesitancy from some of our customers, when the crowdfunding site was slowly
climbing and remained on £3,500 for quite a long time, as to whether or not the
brewery would actually go ahead. This
was however all part of the plan, as, as much as we knew our customers would
support us through this we were under no illusion that we would raise £30,000
purely from our customers, as that is a lot of money to expect people who have
known us less than 3 months to part with, and we were always looking to boost
this with the aid of private investors and local businesses, which we managed
to secure, many of whom wish to remain anonymous, but a huge thank you goes out
to Tony and the guys at Buckingham Insurance who contributed a large amount to
our campaign. A big thank you to the
Parish council and other local council officials for ignoring our direct emails
to discuss potential funding options after being informed they had money
available for such projects……obviously not this one! However, you guys did
contribute, and more than we expected, the response we received from our
customers was huge and we really appreciate every penny that was donated
throughout our campaign especially now that we are looking at installing our
brewery with approximately £25,000.
This has changed from our original investment requirement 1.
Due to lack of support by local bodies but 2. Because we have now made the
decision not to seek European funding due to the fact we are looking at getting
second hand equipment and this apparently means that unless you’re buying brand
new equipment (Which we priced up between £50k and £70k) you have to dance like
a circus bear and jump through hoops like a malnourished lion (Does this
metaphor still happen in real life?......apart from China) Under the European
funding we have to wait 60 days for our funds to be agreed when we send off our
application, however this means that the second hand equipment may not be
available at the end of those 60 days, and we’re not allowed to put a deposit
down as this can be seen as being able to afford the equipment out right, and
if they find out you have placed a deposit they pull the funding. So, we would have been stuck in the rut of
applying again and again and hoping that the equipment doesn’t sell elsewhere
in the 60 days which could have gone on for years, now call me pessimistic but when
I mentioned this it didn’t appear to be a problem, which surely is like placing
a winning scratchcard on the notice board in tesco’s and expecting it to still
be there in 6 days never mind 60. So
needless to say we have decided against this route and instead are once again
looking at doing the majority of work ourselves so that we can fulfil what we
have promised ourselves and our customers.
The good news is work has started……with or without builders,
I mean we’ve only asked 4 to come and give us quotes of which one has turned
up, do these people not want work? (they’re about as reliable as a condom made
of sugar paper)
We are looking at second hand breweries up and down the
country for the most suitable and practical one to fit into our space and here
is what we need to do to get the brewery up and running between now and
Purchase a brewery and all vessels, ideally full
Install of brewery
Have the floor covered in concrete resin
New glass doors between bar and brewery
High security doors installed to external
Walls to be plastered
Stainless steel wash area
New sink and rest of plumbing installed
3 Phase electric and rest of electric work
Acrylic walls added for additional waterproofing
Cellar cleaned out
Cooling facility installed
Ramp installed for cellar cool room
As well as all the work in the background
regarding the relevant licences etc
Contrary to popular belief (And our previous misconception
before getting into the industry) it’s not just a case of buying a brewery,
putting it in your space and off you go, it’s going to be a busy few months. I bet you thought we just sat around all day
tasting new beers, well, that’s only 80% of our day!
So as you can see we have a lot to
do, and oh how we love to set ourselves unrealistic targets, but we have every
intention to have the brewery up and running in November which gives us less
time than we had to get Heist up and running so wish us luck. (sad face emoji)
This by the way is at the same
time as trying to run a successful business, brew our own beers off site,
launch a successful campaign to get our beers out to the UK, setting up a portable
bar franchise and eying up our next property as well as other business ventures
which will be announced soon enough (Everyboday say ‘Ahhhhhhhh!!’)
If you didn’t get chance to
support us through the crowdfunding you can still support us by coming along at
every opportunity and keeping us busy in the bar. We also have a number of events coming up
where you can support us by coming along, plus we’re giving you some bloody
good reasons to so why not:
Saturday 12th August –
Heist and Raw Cherry IPA (6%) ‘Overpr’Heist’ launch with limited edition ‘Rawheist’
pizza – Cherry IPA sausage, Beer cheese, tomato and herbs. There may also be another very special beer
Sunday 27th August –
BREWDOG takeover, some very special beers lined up on draft, The gravy Train
provide the food, Hay bale hoedown inside and out, merch stall and Brewdog
Punks here to educate…..this is going to be massive!
Saturday 16th September
– OKTOBERFEST – The fantastical German celebration of beer, with 5 awesome
German beers on draft available in 2 pint steins, Bavarian decoration
throughout, bierkeller tables and benches fancy dress items to give away to
help everyone celebrate, traditional oompah music, Bratwurst sausage vendor and
the very special treat of me and Dan in Lederhosen (No jokes they’ve been
bought). And we’re open until midnight. Anyone else coming along in Oktoberfest fancy
dress receives a free drink on arrival, let’s make this a great event
Finally, with events in mind we
are now looking for gift vendors for our Christmas market so if you have a
business, local or otherwise and think your products would go down well at the Christmas
market then message us through facebook and we can add you to the shortlist (12
We have many others planned and
you will start to see more of Heist around Clowne at other events as we like to
get ourselves about.
3 months in
(12 weeks) and we have surpassed or met certain expectations on our longevity
in Clowne………Yay!! Lets throw a party!!
July we will be open for the full duration of our license opening until
Midnight and serving until 11.30pm for all our loyal customers (You will need
to be in before 10pm though), so we are basically offering you a lock in to
help us celebrate the massacre of negativity.
news is we’re still going strong and are only getting stronger each and every week,
no matter how much negativity we are facing from people who haven’t even
stepped foot in Heist, and it is great to hear what people are saying about us
to friends and family that are also visiting as a result. We have seen an
increase in new customers for the third month running and now have consistent
regulars that have sold their homes and moved in to Heist (The offer’s there
helping is people passing comment without actually coming to see what we’re
like, or to taste the ‘weird’, ‘shit’ or ‘not carling’ products that we have on
offer which are just some of the smaller comments passed.
some of the things we have heard over the past month:
are wankers” – We are wankers but this is opinion not fact, there are plenty of ‘wankers’
in our opinion in other shops and businesses, especially in customer service
roles in Meadowhall stores but you all still shop there because they’re selling
the brands you like and know. But what makes a wanker? Someone please tell us as our customers seem happy with our wankerish attitudes, whatever that may be? (Confused emoji face) The
problem is we don’t and won’t have any of the brands you know, our customers
like the idea of experimenting with the 100’s of different products we have on
offer as to put it frankly they’re bored shitless of drinking the same product
day in day out, come on people live a little, who knows, next year you may
venture to Magaluf instead of Benidorm……exciting times!!
ripping people off” – Bored of justifying our prices, but here we go again…….Some
£6 for a
pint of 8.6% Double IPA which is £192 for a 30L Keg, averaging £3.80 to buy in
per pint leaving us with around a 40% mark up, if that!
Lager which is £173 for a 100L Keg (Already less to buy for more than 3x the
beer), averaging 93p to buy in per pint which is being sold on average for
£3.30 a pint meaning a 300% mark up. So
if other places worked on our 40% mark up, a pint of carling should be £1.36
Now look at
the percentage of the beer. How many pints of Carling would it take to get as
pissed as what 2 pints of 8.6% would get you? A saving of £1.20, so we’re
actually saving people money……….That’s some MoneySavingExpert shit right there…..
expensive just a far more superior product that’s brewed using an art form and
quality produce and not a machine capable of brewing hundreds of thousands of
litres at a time with no thought process.
Also the price difference to make should highlight the quality of
products used to make.
bored myself with that so moving on…….
sell crap beer” – Pffft!! We refer to the previous 2 points. If we only sold crap beer no doubt you’d be
in here drinking it. We just don’t have
what has been brainwashed in to people for many decades into being the brands
that you should be drinking. We’re like
Aldi, offering you something that you’ve never seen on a supermarket shelf
before but you can guarantee once you’ve tried it, it’s better than what you’ve
they’re in a city centre” – We’re wankers remember not idiots, we know exactly
where we are. Where does everyone like
to go for a celebration or decent night out? a city centre! Why? Because it has
decent bars! And what do you pay for a decent drink in a city centre? More than
what you would pay at Heist, £2 more to be exact (£5.50 for a bottle of beer
the same as our £3.50 bottle, and £9.50 for a large glass of wine) and how do
you get to and from a city centre? £50 for a taxi there and back (If you can
get one) and yet we put the city centre on your door step, again saving you
money and you moan……Jesus, anyone would think you like to moan about anything?
know that bar Heist in Clowne, they’re saving us money, how dare they”
tried to bring a city centre atmosphere to a rural area that would otherwise
have to travel to enjoy the kind of atmosphere we are offering
We rely a
lot on word of mouth, and if people are happy to listen to others rather than
come in and try it for themselves then more fool you, we’ll carry on growing
and the world will keep on turning without your invalid opinions but don't live a sheltered boring life, get out, experiment, do something different!
you’d like to lead your own life rather than listen to other people who haven’t
visited then come on down and make up your own mind. Be a wolf not a sheep!
July (This Saturday) Heist Lock in. Be
In the wake of the Lost Industry Tap Takeover we thought we
would shed some light on what it is we’re actually doing as a business and more
importantly for the village of Clowne.
Obviously we are quite aware that the last few blogs have
been negative, in response to negative comments, however this is a bit more,
joyful, non offending and overall a more interesting read (well we’ll try on
all 3 counts), here goes……
This weekend we had our most successful weekend since
opening partly thanks to great weather, pay day, the Lost Industry takeover and
more and more people finding out where we are and what we’re doing here, which
isn’t just overcharging people for a quality product like some people
think…….Damn! Let me start again…….
The Lost Industry Tap takeover was the first of many events
we will be bringing you this year, and although it was majorly successful it
is by no means the biggest of the events
we will have this year. Let me
explain……Lost Industry are a well renowned brewery in the craft industry mainly
for their bat shit crazy sour creations, producing in large volumes their
experimental beers in bottles, kegs and cask, from their 10BBL plant (meaning
they can brew up to 1600 litres per brew) in Wadsley Bridge mainly for distribution
to many of the Yorkshire regions; But these guys have also gathered a strong
following further afield up and down the UK distributing from London to
Scotland and their reputation is only growing.
With small batch distribution to some of Europe and Heist export now
sending out samples to buyers across the world, it won't be long before Lost
Industry are distributing globally.
In respect of what Lost Industry do and are trying to do,
which is to just ‘produce beer that we want to drink’, they are still a family run operation of 4 (and
supporting partners of course before we get a backlash) which looking at their
current portfolio is a great achievement. http://www.lostindustrybrewing.com
So with this in mind and taking into consideration we have
another 2 breweries of the same size and caliber,
Neon Raptor – a one man band from Derby, full time engineer
(for now) and part time Bearded Brewer from Scotland who is currently cuckoo
brewing until his own brewery Tap is opened in Nottingham. This guy is blindly becoming
famous in the Craft world, after winning a Brewdog home brew contest with his
first beer ‘Endangered’ (Bourbon and Vanilla Porter) which was brewed using a
wilkos stock pot some garden hose and copper piping, he is now following the
Heist slogan and looking at going balls deep in Craft as his brews grow
strength and notoriety amongst the craft scene.
Adam from Neon Raptor will be at Heist on the 17th June with
his own brews as well as our Collaboration brew TyrannosaurHeist Rekt which is an 8.4% Double IPA.
Emmanuales – another
one man band from Sheffield described as a brewing, balding, worshipping modern
monk, who again, starting small in 2014 after converting his terraced house
cellar into a brewery, he moved onto bigger and better things quickly and now
brews alongside The Sheffield Brewing Company in Sheffields Industrial quarter,
operating out of an old Victorian polish factory. With a passion for craft beer and a devotion
to the Christian faith he is not looking to force religion down your
throat……..Only beer!! And with names like ‘Noah and the pale’, ‘Ale Mary’ and
my favourite ‘By the rivers of rhubarbabylon, you can see why this brewer has
spread his good brews up and down the country. Nick from Emmanuales will be at
Heist on the 29th July with his own brews as well as our collaboration
brew Passion of the Heist which will
be a passion fruit IPA. Find out more about Emmanuales http://emmanuales.co.uk/
All 3 of the above breweries distribute their own beers
manually, either by delivering them by hand or using a wholesale distribution
I would now like to draw your attention to Abbeydale Brewery
who are attending Heist for a Tap takeover, meet the brewer and whom we are
collaborating with on an experimental brew on 28th October.
Abbeydale brewery have been in existence since 1996, which
is longer than all 3 of the above put together. Operating out of Sheffields
Antiques quarter their brewery can produce over 200 Brewers Barrels at full
capacity which is 20x more than the aforementioned, which is approximately 800 of
your typical casks found in a pub, per week…….PER WEEK! Shit the bed……That's a
lot of urine……..and needless to say it is not a small team.
With a core range of 5 cask beers and 1 keg, Abbeydale also
release a special brew every single week (don't get the words special brew mixed
up with something you'd find someone on a street corner drinking) these
specials come in the form of collaborations and new experimental ideas which
could one day work their way into core.
As a traditional Brewer with their most common creation being Moonshine,
which is known by every man and their dog, Abbeydale are now dipping their malty
fingers into craft demonstrated by more kegging and canning and their recent
collaboration ‘4 degrees of separation’ with Magic Rock, Northern Monk and Siren,
who are all huge names amongst the craft scene and who can now all be found
taking over the shelves of our local shops and supermarkets.
Voted the best brewery in South Yorkshire this year
Abbeydale provide to over 400 different pubs and bars across the UK which is
astonishing and highlights their demand and growth within the UK alone and we
can only imagine what the future holds for them, but first we have the pleasure
of brewing with them on our collaboration beer which is undecided at this stage
but we can guarantee it will make you cream with excitement…..(may be a clue!)
Abbeydale is hard to come by on 1 single draft line in
Clowne, never mind 5 draft lines which will be available at our event, and to
bring the Brewer to the village that he/she has probably never heard of before
as well as bringing a collaboration beer brewed between this renowned brewery and
Clowne's very own Heist…….c’mon guys, round of applause!
Durp! Durp! Durrrrrr! Brrrrrpp! Brp! Brp! Brrrrrrrp!
durrrrrrrrp!……..sorry that's just us blowing our own trumpet, and the good news
is this is still not the biggest thing we bring to you and to Clowne this year.
So, to carry on the trumpet blowing we give you Thornbridge
Anyone heard of this small brewery located in Bakewell in
the Peak District…..? No! Yeah I'm not surprised they've only got a 2.5 million
pound state of the art brewery producing award winning beers with over 350 different
awards to their name, with 100 of these alone being for a not very well known
beer called Jaipur. (We didn't promise no sarcasm)
Operating since 2005 out of a small unit on the grounds of
Thornbridge hall, they now have their own purpose built brewery, with only one
purpose, to brew great beers. With
hundreds of different beers to their name and 9 of their own pubs they have now
opened their first European pub in the Netherlands this year, which like Heist
will sell overpriced craft ales but the difference being they have the brand
behind them and we all know people love a good brand brainwashing……….oh
bollocks, sorry I'm not starting again, it's hard this you know.
Anyway Thornbridge now distribute globally to America, New
Zealand, Mexico, Japan, Australia and many European Countries to name just a few
and they also have their own beer festival each year.
Now go to these countries and ask each of them if they know
where the next place is, and of course they will know. How many of these places will know where
Clowne is located? (Add in your own sarcastic response here)
Thornbridge will be joining us with 5 lines, bringing a
Brewer along but unfortunately they are far too big to collaborate on a beer
with the likes of little old us, but it's fine Thornbridge, we didn't want to
do a collaboration with you anyway, it'd probably be shit and only win 3
awards…..in all seriousness we are unbelievably chuffed to have them joining us
on the 25th November and maybe we will be able to work with them in
At this point you'd think we'd peaked and we did to, but
then we approached Brewdog! For those of you that have been walking around with
your head up your own rectum (No reference to the local councillors in the
previous blog) Brewdog are now the biggest craft beer name in the UK and
probably the world (I say probably because there is no definite answer online
as to the biggest craft brewer in the world) but with a brewery in the UK and
in America, 47 bars in over 12 different countries and over 600 worldwide employees
with an estimated worth of over 1 Billion pound it's pretty much nailed on. Not bad considering Brewdog started with just
2 men and a dog 10 years ago……..if we can only say in 10 years that Heist is
worth a billion then leaving our corporate jobs will have been worth while,
just to piss off our old managers! Brewdog have a reputation for doing things
their own way and leading the way in innovation and marketing campaigns that
grab people's attention such as storming the London streets in a Brewdog tank
and brewing beer at the bottom of the ocean and these guys are a big
inspiration to not just us at Heist but a number of craft brewers now in the UK
for their fuck it attitude and do what you want that pleases you and makes you
I can't really big these up anymore but we are pleased to
announce that Brewdog will be joining us in Clowne on Sunday 27th
August for a bank holiday to remember with 5 Brewdog lines, including limited
edition beers, Brewdog punks on site to give lessons on beer and answer your
questions but again no collaboration, although we could just stick our own
label on one of their beers, who'd know……..we’re only joking by the way before
rumours start you vicious people.
Our first Brewdog event last night went down a treat mixing,
beer, education and pizza and the August bank holiday will be one for your
calendar, after all it's the biggest event to hit Clowne since the Salvation
Army marching band outside Wilko’s……..it'll be a struggle but we can guarantee
it will be better.
So there you have it, what we’re trying to say is we have a
few big names heading this way, as well as a most recent confirmation from
Northern Monk to attend our Christmas market on 2nd December for a
Tap takeover and meet the brewer which is just as big as our Thornbridge and
Abbeydale news as well as agreeing to collaborate on a beer which will be a xmas
special and again this is amazing news for us and for you and we’re
unbelievably excited to get going with all of these.
So why are we doing this?
For our own selfish gain? Yes
To grow our reputation and brand? A little
But more importantly when we proposed our idea to Obtain the
building we set out to make Clowne great again and bring people to the village
from the surrounding areas and give people from Clowne a reason to go out so is
also a selfless act for the people of Clowne and surrounding areas………..it's
fine you don't have to thank us but if you really want to we are are going to
be releasing the details of our crowdfunding for our microbrewery over the next
month which will help us bring even more business to Clowne and continue to
improve and build the reputation of this small village.
We are looking to fund a 5 BBL brewing plant,(based on the
above numbers we've just gone through is still only half the size of some
breweries), renovations to the brewing space, cellar space and onsite
accommodation to allow people to come and stay above the brewery to brew their
own. We will be looking at investments between £25 and £1000 with different
rewards for personal and business investments under each amount given of which full
details will all be outlined in our crowdfunding proposal, and a crowdfunding
total of between £30,000 to £40,000 and the response on our Facebook post when
putting the feelers out was incredible so a preemptive thank you is needed at
This is another massive move in such a short space of time
of operation but we will continue to go Balls Deep until we achieve everything
we have in mind, it's up to you if you want to help us achieve this.
Maybe one day when you tell people you’re from Clowne and
people will know where it based on Heist Craft Brewing, after all Magic Rock
put Huddersfield on the map.
Little villages and communities love their gossip, we know this because between us we have lived in a number of them around the UK, and Clowne is no different. Before we opened it was great to hear what people thought we were going to be, overhearing conversations in the street, passers by, in local shops and in Tesco…….all why we were portraying ourselves as workers and not owners. We were a real talking point! A brewery, a restaurant, an extension of the gym……..where do these rumours start?
Are they malicious?
Has someone taken it upon themselves to just decide what it's going to be?
Is it just small minded people not getting the full information before passing on as fact?
Chinese whispers got out of hand?
Whatever it may be, we have now realised we have somehow managed to start our own rumour which we find hilarious. 4 weeks ago when we opened we had a number of conversations with many different people who referred to us as ‘just what Clowne needs’ (see previous blog, it's a good read) and as part of these conversations we said that another thing that was needed in the area was a big restaurant to help bring people to the area, further to this we also mentioned we had a number of contacts in the food industry that we were trying to coax into buying the glass fronted building on the opposing corner (I think it used to be a car parts place?) to turn it into a restaurant.
4 weeks later and we are now being told that the glass fronted building on the corner ‘IS’ going to be a restaurant……..is it?
If it is then that is great news for us and the area and we have somehow managed to tempt our own fated rumour, but I can't help but think that this is all it is, a rumour!
I really hope it isn't just a rumour as the area is only getting better and something like this can really bring in further custom from the surrounding areas to benefit other businesses as seen by No4 Café and more modestly, Heist. Helping us to achieve our Donald Trump Esque campaign quote, in ‘making Clowne great again’.
One thing we need to try and change is people's mindset…..it was only this weekend we were asked, ‘Why Clowne?’ To which we replied ‘why not?’ To be greeted with the response, ‘because it's a shithole!’, this came from someone who was proudly stating that they come from this shithole. Why would you be proud of that fact? Why would you not want better for yourself and the area that you live in? This person then went on to moan about the prices and state they preferred the other drinking establishments, which is fine by us, each to their own but this opinion needs to change, not about us but about the area. You can't moan about the area, the shops, the pubs, the availability of local conveniences when you promote it in such a way. No wonder businesses don't want to come to the area if they think it's a shithole, have some pride in your heritage, your village and most notably, yourself!
Whatever the glass fronted building opposite is going to be please don't let it be another takeaway, for fuck sake, with several on the high street already and one on the way (fact by the way, not rumour) there surely can't be enough of a customer base in Clowne to keep them all afloat? How are these accepted businesses helping trade? Clowne may as well close its gates other than a road into Tesco and Aldi during the day as it's a ghost town.
With this in mind and recent local elections, should we not be asking the councillors what they intend on doing about vacant buildings and promoting business in the area instead of leaving it to the people of Clowne who do actually care, as from what I can tell, they are either not interested or don't care about the area, but more about their ego’s as not one has been in since opening to support us, and we have not had one person into our new business throughout the election, either because they don’t want to, or they don’t even know that we’re here. Either way that is not good news….. After all what are they actually planning? How many broken lights they can erect for Christmas? I'm not surprised if the people of Clowne think it's a shithole, if the people who are running it have their heads stuck up their own shithole. More business means better Christmas lights……think about it?
Anyway speaking of Christmas (Here's the plug) Heist are holding a Christmas Market in December, (Heist not the council) for the people of Clowne. 6 food stalls outside, including German Sausage, Old Smokey which is a 5 metre train that serves smoked meats, plus a toastie wagon, wood fired pizza and a chestnuts vendor. 10 Gift vendors inside to pick up those last minute gifts including craft beer merch stalls as well as alternative carol singers and a celebrity guest.
Clowne needs to change but this starts with us, the people of Clowne.
(No Trump link or affiliation before anymore rumours start)
Far too many to be worried about the negative comments we have heard going round, some of which have been overheard in other local businesses and fed back to us. We like to think we are supporting other businesses by bringing people to Clowne from the surrounding areas and we will continue to do so, so it would be great if the same support could be provided irrelevant of your own custom to our business. This village needs a revival and needs something new to help it thrive again as everyone reminds us it once did, and we will do everything to keep it fresh and keep bringing new ideas and new events to the area.
We also heard there is a local sweepstake about our longevity with someone even saying 2 weeks, well whoever that was I'm sorry you lost your money, but it was a stupid estimate anyway, now whoever has 2 years you're a lot closer. If anyone knows who is running this sweepstake can they get them to contact us as we have 5 digits GP for the month to put on longer than 2 years.
We are starting to see an Increase in customers and are still hearing the familiar, ‘I didn't know you were here!’, ‘such and such has told me about you!’, ‘I was just passing and saw you!’ and many of these are coming back again and again which is great to see meaning we are only getting stronger in the market and in the area.
With regular customers from Staveley, Renishaw, Bolsover, Killamarsh, Beighton, Eckington and Chesterfield plus other surrounding areas we are so pleased to see these repeated customers (some more than others, you know who you are) looking for an alternative to what is currently being provided and what they express can only be found otherwise in a city centre, which is the key to our longevity. After all we have only been open 4 weeks and people are passing such comments, meaning there are many more people out there to find out about us and pay us a visit so please carry on letting your friends and family know as you are doing, that is if you want to keep us hanging around.
We have planned something for you and for Clowne each month and are bringing people from global names and brands to the village, who else can say they are doing this? Well……maybe Tesco but that doesn't count, who by the way can stick their marketing and promotional campaigns to prise local businesses out of the market, up their arse! 6 weeks ago, Tesco only had a couple of lines of Craft on their alcohol isle(which is at the back of the store) which was Brewdog’s Punk IPA and a variation of Adnans, which is a dubious craft anyway.. We paid a visit to ask if we could set up a stall promoting our business and talked them through our concept, 2 weeks later the craft section has grown by 10 more lines and pulled to the front of the building……..Fuck You Tesco, come up with your own ideas for growth, and think about how you can benefit from our presence instead of trying to put us out of business before we've opened. We’re here to educate people on the product not just sell it to them……..wankers!!
Anyway, where was I….? Oh yes, our events, for those that haven't yet seen, we have the following events planned throughout the year, which if planned well enough you could attend all of them, we know you want to:
Saturday 27th May (12noon – 10pm) – Lost Industry Tap Takeover and meet the Brewer with food provided by King Brisket Time, and our special collaboration chocolate & cherry stout, Black ForHEIST Gateau available on draft.
Thursday 1st June (6pm – 8pm) – Brew Dogs Beer School Tasting event which is ticket only. Free drink on arrival and 5 tasters. One of Brewdogs Punks talks you through the ins and outs of beer, how it's brewed, why it's brewed, how to taste and drink etc and then everyone is provided with a certificate to say they have graduated from beer school. Call us or call in to book your tickets, very few left.
Saturday 17th June (12noon – 10pm) – Neon Raptor Tap takeover and meet the brewer with food provided by Clucking Oinks, and our special collaboration Double IPA, TyrannosaurHeist Rekt will be available on draft
Saturday 29th July (12noon – 10pm) – Emmanuales Tap takeover and meet the brewer. Meet the man who has been brewing in biblical proportions since 2014 AD with food provided by The Secret Burger Company, and our collaboration Passion Fruit IPA, Passion of the Heist, will be available on draft
Sunday 27th August (12noon – 10pm), Bank Holiday Sunday – Brewdog Takeover……. Tap takeover, punk lessons on beer, Live Music, hay bale hoe down beer garden and food provided by The Gravy Train. This will be the place to be this bank holiday!
Saturday 28th October (12noon – 10pm) – Abbeydale Brewery Tap Takeover, the people that brought you moonshine come to Clowne. food vendor and collaboration beer TBC
Saturday 25th November (12noon – 10pm) – Thornbridge Tap takeover and meet the brewer, food provided by sunshine Pizza
Saturday 2nd December (12noon – 10pm) – Heist's Craftmas Market, multiple food vendors outside, multiple gift vendors and brewery merch stands indoors, plus alternative carol singers and other activities to get you in the festive mood plus attendance from a celebrity guest….
Friday 15th December (7pm – 10pm) – Craftmas Dinner at Heist, tickets only. 6 course liquid lunch with beers revolving around a traditional Christmas lunch, 2 food courses provided with main and dessert, a gift from Santa and 10% off all purchases. Call us or call in to book your tickets.
If this isn't enough we are also bringing you a portable bar business to book for events and occasions and will also have our own microbrewery up and running this year, as well as focusing on trying to open a second location elsewhere so you can brag how you helped the Heist Brand take off…….
Here's to Heist and our customers, live long and prosper….
The BarPosted by Adam Wed, April 26, 2017 14:06:29 So..........
We've been open 3 weeks and what a cracking 3 weeks it has been for me and Dan. We need to thank all our friends, family and you beautiful people of Clowne, and the surrounding areas for making it a successful launch and supporting our gigantic bollocks move to leave our corporate jobs and follow our dreams. This launch would not have been possible had it not been for the friends and family who supported the renovation so big shout out to:
Gazza - Father, No1 butcher, piano clean and jerk champion, and all round talented painter in the dark Sue - Mother, sustenance provider and tea lady Lindsay - Father in law, Pythagoras and measurement extraordinaire and tool hire
Matt - Brother in law, multi talented tradesman, furniture maker whose party trick is putting 9" nails through his foot
Elliot (AKA Rumpel Stiltskin) - Nephew, proper grafter in winkle pickers
Pat - Demolition expert fashionista
Nicole - Spending time in the toilet (painting)
Mark, Gary, Jake - Part time concrete layers, not by choice, paid in bacon and beer
Elphius Flux - magically talented furniture and upcycling experts
Dean and Daz - Homebar cellar install, THE most important install
CKP Electrical - Emergency lighting and external visuals
Marc - Egg on legs graphics and visuals
Matt Cockayne - Goo Design, artist
Tony and Karen Child - agreed to give us this opportunity and hotline for problems with renovation
And finally the most important people who without them me and Dan would easily be eligible batchelors......sorry I mean alcoholics, thinking about buying a cat, living off pot noodles in the flat above......Sarah and Kaz (loving partners......we think!)
Blood, sweat and tears have gone into this and it is our intention to give it our all in making Clowne the bustling place it once was and bringing people back to the village, giving people a reason to visit from surrounding areas, and locals a reason to leave their homes in the evenings and the weekends.
With mainly positive feedback we have had a few gripes about our prices and opening hours, so firstly, prices........compared to what? Compared to the commonly available, Carling, Fosters, Stella, Blossom Hill and Strongbow our products are overpriced, but that is the only local competition we are being compared against, so yes we are expensive, but our products are not mass produced and are sourced from mainly independent UK brewers who charge more for the time and effort in making, as well as kegging, distributing and let's not forget the provision of a quality product. you get what you pay for and considering the complaints about the prices, funnily enough no one has complained about the quality of the product.....coincidence? I think not.
Secondly, opening hours.......Me and Dan are currently Consuela the cleaner, Barry the Barman, glass collector and pot wash as well as Entrepeneurs running our craft business from the bar 7 days a week, 12 hours a day so give us a break for f*ck sake........No seriously, our early evening close was with the consideration of our neighbours as well as the fact that with later opening comes trouble, which is something neither us nor our neighbours probably want. Our products are stronger than your run of the mill cooking beer, which given longer to consume more means an early bedtime for most people anyway. However with that being said we have had some great people through the door providing a great atmosphere, and after speaking with a number of our neighbours to confirm our volume levels on an evening we have decided to extend our hours and open until 10pm on Fridays and Saturdays for your craft drinking pleasure.......you're welcome!
Finally, we have some fantastic and quite frankly unbelievable Tap Takeovers and collaborations with local and UK breweries lined up, so get yourself along, and if you haven't already been to visit us, then why the hell not, we are easily the best place in Clowne.